The use of automation, algorithms and Artificial Intelligence I in public procurement can optimise tendering processes. However, this must be counter-balanced by the principle of human oversight, which ensures human control over the process and thus the legitimacy, transparency and fairness of administrative action.

It is now common practice in the workplace to generate content using AI tools. However, there is some confusion about whether this practice is allowed and what restrictions are placed on users of AI systems. In this article, we will discuss the specific transparency obligations that the EU Regulation on Artificial Intelligence (AI Act) imposes on deployers in professional settings, such as advertising.