New Farmindustria Code of Ethics: decisive elements that blur the line between health information and advertising in Italy

With the publication of Farmindustria's new Code of Ethics (an association set up by pharma companies operating in Italy), there is a breakthrough concerning the disclosure of health information on prescription drugs. After several years, Farmindustria incorporates some principles already expressed at EU and national level, aimed at resolving the ever-present risk of confusion between advertising and informational activities.